Vitapur
E-commerce Product Page
Vitapur is a leading Central European home & bedding brand. They asked me to rebuild their flagship product page so it tells a richer product story, explains craftsmanship, and makes upgrading to bundles effortless on every device.
My responsibilities:
Customer interviews, analytics review, UX research, PDP architecture, UI design, microcopy, design system handoff
Primary goal:
Reduce bounce on the product detail page and lift bundle/upsell attachment rates.
Live link:
www.vitapur.siDesktop design
Mobile design
