Golden Tree Nutrition

E-commerce Product Page

Golden Tree Nutrition is a European wellness company loved for its collagen and metabolic supplements. I built a conversion-focused product page for their hero offer that combines bundle selection, subscription toggles, and social proof into one cohesive story.

My responsibilities:

Offer strategy, wireframing, UI design, CRO copy, micro-interactions, developer handoff

Primary goal:

Increase average order value by nudging shoppers toward the 3x and 6x bundles while making the subscription plan easy to understand.

Live link:

www.goldentree.si

Landing page

Golden Tree Nutrition offer page

Checkout

Golden Tree Nutrition checkout

Failed payment flow

Golden Tree Nutrition failed payment

Mobile screens

Golden Tree Nutrition offer mobile
Golden Tree Nutrition cart mobile