VigoShop

Complete E-commerce Design

VigoShop is one of Slovenia's leading e-commerce stores, where I personally guide the team from a $95M/year business to a $159M/year operation through smoother experiences across discovery, PDPs, upsells, checkout, thank-you, and jackpot flows on every device.

 

Increased average revenue per user

+36%

My responsibilities:

Quant + qual research, UX architecture, full-funnel UI design, CRO experimentation, design system documentation

Primary goal:

Ship a consistent high-converting funnel with airtight upsell logic and transparent jackpot mechanics.

Live link:

www.vigoshop.si

Desktop experience

All screens are grouped so jackpot states stay together and PDP flows are easy to scan.

Discovery & merchandising (desktop)

VigoShop desktop home page hero rebuild
VigoShop desktop category overview grid

Product page & upsells (desktop)

VigoShop desktop PDP core layout
VigoShop desktop PDP upsell modules
Sticky add-to-cart behavior on desktop PDP
Warranty upsell on desktop PDP
Cross-sell gallery for desktop shoppers

Cart & checkout (desktop)

VigoShop desktop cart
Desktop cart stacked with upsells
Desktop downsell offer
Desktop checkout with trust boosters

Thank you & jackpot (desktop)

Desktop thank-you experience
Thank-you page with jackpot teaser
Wheel of fortune jackpot win on desktop

Mobile experience

Every mobile screenshot follows the same logic: desktop order, then product pages, carts, checkout, and finally jackpot views.

Discovery, navigation & support (mobile)

Mobile home page with legal menu open
Mobile category browsing state
Mobile navigation drawer
Mobile search overlay
Mobile help flyout

Product page depth & sticky CTAs (mobile)

Mobile PDP with quantity presets
Mobile PDP secondary CTA interaction
Mobile PDP reviews pop-up trigger
Mobile PDP pop-up scrolled state
Variant unavailable warning on mobile PDP
Mobile PDP long dropdown handling
Mobile PDP without hamburger navigation
Ad-specific PDP variant without hamburger
Mobile PDP without quantity discount
Mobile PDP sticky add-to-cart + upsell

Cart variations (mobile)

Mobile cart with single upsell
Mobile cart with multiple upsells
Holiday bundle upsell inside mobile cart
Mobile cart special upsell quantities
Sticky CTA for long mobile cart
Mobile cart quantity discount dropdown
Quantity discount with insurance add-on
Full stack discount + insurance + upsell

Checkout & downsell safety nets (mobile)

Mobile checkout overview
Mobile checkout sticky elements
Mobile downsell trigger on landing

Upsell pop-ups & jackpot prompts (mobile)

Mobile upsell grid
Single upsell pop-up after add-to-cart
Multiple upsell pop-up variant
Sticky pop-up header with countdown
Sticky pop-up notice state

Thank you & jackpot (mobile)

Default mobile thank-you page
Thank-you page with sticky CTA
Thank-you flow with jackpot invite
Wheel of fortune win on mobile
 

Portfolio

Discover my other projects